Take Advantage of the “Off-Season”

Published by Martin Communications

Based upon your type of business, there are times throughout the year when business is booming and business is slow. If you’ve been tracking those ups and downs then you naturally plan for those slow times by holding back revenue from the boom times to finance your business through the slow ones.

But what if you want to even things out and have a steady influx of business and revenue throughout the year? As trends come and go, and change from year to year, how do you predict those unexpected times and work your “off-season” into an “on-season”? Try a few of these off-to-on ideas:

  1. Think about the “obscure” holidays. You can tout your business or services by celebrating random days such as “National Sibling Day” or “National Hotdog Day”. Make it fun and engage your customers or clients in a way that connects with your chosen holiday, which will keep you first in their mind—and create more business for you.
  2. Where are your customers when your business is slow? Meet them where THEY are. Are they vacationing at the beach? Advertise in coastal publications. Fly a plane with a banner up the coastline. Or in ANY area where you think your target is escaping to. You get the idea. You’ll be the ones they remember—and your “slow time” just became faster…
  3. Throughout the year, there are thousands of events from sports to competitions to grand openings and more. Sponsor an event that occurs during your “off-season” and create a presence that will move you ahead of your competitors (because they didn’t think of that!)
  4. Make up a contest. Everyone loves to win, so make up a contest during your off-season that will create a buzz in your area. The bigger the prize, the better the response. If possible, have a little something for everyone who enters, whether it’s a coupon, keychain or whatever—your business will be the hottest thing going during your contest period of time—and new business will follow!
  5. Engage your target when they normally would not be using your services by making them WANT you. Appeal to their fears or their emotions surrounding your brand. Put questions out there through local advertising or social media that will make potential clients want to use you to ease their mind or invoke that emotional response you triggered.
  6. Lastly, social media can propel you into your target’s hands by carefully planning posts, blogs, and tweets to when your target is most active or likely to be online. Take the time to interact with your targets—a few well-written responses yield more revenue than a smattering of unplanned and unengaged social media posts.

These tips are but a few that Martin Communications uses in strategically planning to bring more business to their clients. We turn “off-seasons” into “all-the-time seasons” and can do it for your business. Contact us today—thinkmartinfirst.com and turn your business ON!


Colorblindness and Graphic Design
Thu Aug 10 2017
High-Pressure Marketing; What We Can Learn From The Instant Pot Product Story
Thu Feb 16 2017
Martin Communications Merger Announcement
Thu Nov 17 2016
How Businesses Miss The Mark On September 11th Promotions
Thu Sep 29 2016
Five Key Social Media Tips For Homebuilders
Thu Sep 15 2016
Summer Team Building – Martin Style!
Mon Aug 29 2016
What Is Your Brand Identity?
Fri May 13 2016
How Social Media Photos Can Boost Your Digital Marketing Results
Fri Apr 08 2016
What Are “White Hat Best Practices” in SEO and How Can They Benefit Your Business?
Wed Mar 23 2016
2015 Ad Campaign Favorites from Our Staff!
Fri Jan 29 2016
A Picture Is Worth 1000 Words
Thu May 28 2015
Do You Know How To Engage Your Clients On Social Media?
Thu Apr 09 2015
Why Home Builders Should Use Houzz
Fri Apr 03 2015
How To Ask For Reviews
Tue Mar 24 2015
Why is Google+ Important for Your Business?
Thu Feb 19 2015
What’s Your Rank? Making Sense of SEO
Mon Jan 12 2015
Watch Out For Raleigh
Thu Jan 08 2015
The Creative Process
Wed Oct 15 2014
Take Advantage of the “Off-Season”
Wed Oct 08 2014
Branding: Cowboys Do It, So Should You
Wed Jul 16 2014
What Do Garages and Sticky Notes Have In Common?
Thu Jul 10 2014
The Freedom to Make a Change
Thu Jul 03 2014
DIY & WYSIWYG: The Bad Guys You Don’t Recognize—Until It’s Too Late.
Mon Jun 23 2014
Three Tips To Simplify Your Blogging Strategy
Wed Mar 12 2014
All You Need is Love
Tue Feb 04 2014
We Are Thankful
Mon Nov 25 2013
Copyright 2017 by Martin Communications, Inc. All Rights Reserved. | Terms Of Use | Privacy Statement