Why Home Builders Should Use Houzz

Published by Martin Communications

martin communications houzz marketingHouzz has been a bit of a hidden gem when it comes to social media marketing for home builders. Houzz is a one-stop shop for anyone seeking ideas on home building and design; therefore, if your business has ANYTHING to do with houses or home projects, you NEED to be active on Houzz.Houzz caters to anyone looking to remodel or create a custom home space. Users are able to save photos to idea books, create project boards, and contact Houzz Pros about setting up jobs or asking questions about a project.

Potential home buyers are able to view design options for every tiny facet of their property, and likewise home building companies can substantially market themselves to those clients through project boards, photo collections, polls, and overall engagement with anyone who saves your home design photos or asks questions about your home building.

Let Houzz Create Buzz For Your Brand

 Ready to create your company page on Houzz? Here are some tips to get some great marketing power:

·      Set up a complete company page

o   Houzz lets home builders create a professional company page. This enables you to be searched for by name or under the “Find A Pro” section, so make sure you optimize for your business area.  It is important to impress home buyers with your pro page buy utilizing your best, professional home photos, and add descriptions for your company and projects, plus make sure you have links to your website and contact information. 

·      Post projects

o   Show off your expertise by creating projects highlighting your different projects. 

·      Utilize company insight through polls, activity, and other profile features

o   Reach a larger groups of users with your polls, check activity to see who may have been saving and viewing your photos so you can reach out to interact with them. 

·      Create ideabooks to show off special features you offer. 

o   Take detail photos of your door pulls, crown molding, lighting features, etc. 

·      Answer questions in a helpful manner-even if they aren’t about your products. 

o   For example, if a customer asks about a type of crown molding design, offer some insight about the material discusses and offer some alternative material considerations, if possible. 

Think Martin First

Ready to take your social media marketing to the next level? Want to create a defined brand everyone will recognize? Talk to us at Martin Communications about our  business branding services and see how we will take you to the next level. 

 

 

 

 

 


 

Colorblindness and Graphic Design
Thu Aug 10 2017
High-Pressure Marketing; What We Can Learn From The Instant Pot Product Story
Thu Feb 16 2017
Martin Communications Merger Announcement
Thu Nov 17 2016
How Businesses Miss The Mark On September 11th Promotions
Thu Sep 29 2016
Five Key Social Media Tips For Homebuilders
Thu Sep 15 2016
Summer Team Building – Martin Style!
Mon Aug 29 2016
What Is Your Brand Identity?
Fri May 13 2016
How Social Media Photos Can Boost Your Digital Marketing Results
Fri Apr 08 2016
What Are “White Hat Best Practices” in SEO and How Can They Benefit Your Business?
Wed Mar 23 2016
2015 Ad Campaign Favorites from Our Staff!
Fri Jan 29 2016
A Picture Is Worth 1000 Words
Thu May 28 2015
Do You Know How To Engage Your Clients On Social Media?
Thu Apr 09 2015
Why Home Builders Should Use Houzz
Fri Apr 03 2015
How To Ask For Reviews
Tue Mar 24 2015
Why is Google+ Important for Your Business?
Thu Feb 19 2015
What’s Your Rank? Making Sense of SEO
Mon Jan 12 2015
Watch Out For Raleigh
Thu Jan 08 2015
The Creative Process
Wed Oct 15 2014
Take Advantage of the “Off-Season”
Wed Oct 08 2014
Branding: Cowboys Do It, So Should You
Wed Jul 16 2014
What Do Garages and Sticky Notes Have In Common?
Thu Jul 10 2014
The Freedom to Make a Change
Thu Jul 03 2014
DIY & WYSIWYG: The Bad Guys You Don’t Recognize—Until It’s Too Late.
Mon Jun 23 2014
Three Tips To Simplify Your Blogging Strategy
Wed Mar 12 2014
All You Need is Love
Tue Feb 04 2014
We Are Thankful
Mon Nov 25 2013
Copyright 2017 by Martin Communications, Inc. All Rights Reserved. | Terms Of Use | Privacy Statement