A Picture Is Worth 1000 Words

Published by Martin Communications

marketing branding tips with Martin CommunicationsI’m sure that you have heard the phrase “A picture is worth 1000 words.” It is true. One simple photo is capable of conveying a larger thought, idea, or message. That’s why it is so important to carefully consider each photo you use in brand messaging to determine what “story” is communicated in your photo.

Every image that is shared has one of five purposes:

  1. 1-It makes a statement, 
  2.  2-It takes a stand, 
  3. 3-It persuades, 
  4.  4-It tells a story,
  5.  5-It shares a specific event.

Decide on your purpose(s), and then go into a photo shoot or through the photo selection process with brand marketing experts those ideas in mind. This will help guide your thinking process and creative direction.

How To Choose Photos For Business Brand Marketing

Photos should be interesting, engaging, and thought provoking. Want to get people talking and interacting with your brand? Show something different. Be comedic, be captivating, be courageous. Think of a creative way to communicate your idea and go for it, just don’t lose your focus.

Use innovative lighting, cropping, angling, and editing techniques to make photos truly dynamic and dramatic. Just remember that what is appropriate for some subject matter is not always appropriate for all. Consider the effects of editing so as to not lose or confuse the true meaning of your message.

Photography is a great association tool for a brand. Photos stick in the minds of consumers and create attachments, allowing them to recall information or feelings about a brand later. Establishing positive associations and attachments is key to brand growth and engagement.

What are some unique photographs you have used to connect with your target consumer? Ready to take your brand marketing to the next level? Contact Martin Communications today to learn what we can do for your business.



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