What Are “White Hat Best Practices” in SEO and How Can They Benefit Your Business?

Published by Martin Communications

Think back to childhood—good cowboys always wore white hats while the bad cowboys wore black hats. To understand the term “white hat SEO”, think in cowboy-terms: white hat SEO focuses on writing to a human audience that is organic and tangible, compared to “black hat SEO”, where tactics are sterile, computer-generated, and designed to “trick” the search engines behind the scenes.

White Hat Practices Defined

White hat strategies for optimizing your rankings are essential for companies making a long-term investment on their website. White hat SEO practices involve using keywords and keyword analysis, back-linking and link building to improve popularity - while writing content for human readers. Search engines like these strategies because they build relationships through the links, with live and relevant content. The more “human” the input: the higher your SEO ranking.

Grow Your Business

By implementing white hat strategies, you can grow your business exponentially. Take advantage of using keywords to attract attention and make sure those words relate directly to your content – naturally. Readers engage with content that feels authentic, not stuffed with keywords to make Google happy.

Create content that is timely, up-to-date, and of-use to your target. Find interesting links and weave them into your website as you write. By including images in your content marketing, you can increase engagement by more than 40% over other sites.

A few specific ways to be the “good guy” and rank higher include paying attention to your word count, developing and using a list of relevant keywords, producing engaging headlines and linking to external links. White hat SEO strategies produce effective, long lasting, and ethical improvements to your website that are always good business practice.

At Martin Communications, we are experts at incorporating “white hat” business practices and we partner with clients everyday to grow their business and achieve their goals.  See for yourself.  

Colorblindness and Graphic Design
Thu Aug 10 2017
High-Pressure Marketing; What We Can Learn From The Instant Pot Product Story
Thu Feb 16 2017
Martin Communications Merger Announcement
Thu Nov 17 2016
How Businesses Miss The Mark On September 11th Promotions
Thu Sep 29 2016
Five Key Social Media Tips For Homebuilders
Thu Sep 15 2016
Summer Team Building – Martin Style!
Mon Aug 29 2016
What Is Your Brand Identity?
Fri May 13 2016
How Social Media Photos Can Boost Your Digital Marketing Results
Fri Apr 08 2016
What Are “White Hat Best Practices” in SEO and How Can They Benefit Your Business?
Wed Mar 23 2016
2015 Ad Campaign Favorites from Our Staff!
Fri Jan 29 2016
A Picture Is Worth 1000 Words
Thu May 28 2015
Do You Know How To Engage Your Clients On Social Media?
Thu Apr 09 2015
Why Home Builders Should Use Houzz
Fri Apr 03 2015
How To Ask For Reviews
Tue Mar 24 2015
Why is Google+ Important for Your Business?
Thu Feb 19 2015
What’s Your Rank? Making Sense of SEO
Mon Jan 12 2015
Watch Out For Raleigh
Thu Jan 08 2015
The Creative Process
Wed Oct 15 2014
Take Advantage of the “Off-Season”
Wed Oct 08 2014
Branding: Cowboys Do It, So Should You
Wed Jul 16 2014
What Do Garages and Sticky Notes Have In Common?
Thu Jul 10 2014
The Freedom to Make a Change
Thu Jul 03 2014
DIY & WYSIWYG: The Bad Guys You Don’t Recognize—Until It’s Too Late.
Mon Jun 23 2014
Three Tips To Simplify Your Blogging Strategy
Wed Mar 12 2014
All You Need is Love
Tue Feb 04 2014
We Are Thankful
Mon Nov 25 2013
Copyright 2017 by Martin Communications, Inc. All Rights Reserved. | Terms Of Use | Privacy Statement